Referentes de nicho para Ventas a Diario (IDCO)

Yo lo que quiero es que levantemos la economía de Colombia, que la gente pueda dar trabajo, que la gente deje de cerrar negocios, que personas que tienen un conocimiento lo puedan monetizar, ahí vamos a estar nosotros para convertir ese conocimiento en un sistema integral que venda semana a semana, de manera predecible, mes a mes. No somos una agencia, ustedes nos hacen todo, no, no somos una agencia, somos los encargados de instalar en su negocio un sistema de adquisición de clientes, por eso tenemos varios expertos. No somos otro infoproductor más, yo no soy una gurú de marketing, tampoco soy una influencer. No trabajamos con todo el mundo, solo trabajamos con negocios de servicios o marcas personales que cierren por llamada cualquier profesional que quiera monetizar su conocimiento. Entonces, Ana, por ejemplo, trabaja en una empresa, tiene un conocimiento muy interesante que puede empezar a convertirse en algo monetizable a través de sus redes sociales. Si están desde cero, no importa, desde que el conocimiento se pueda monetizar. Todo el que necesite a través de redes sociales llevará al cliente a su negocio a través de agendamiento de sí. Y muy importante que tengan para invertir, porque hay mucha gente que sí, tiene potencial, tiene mucho dinero, vean, yo conozco dueños de establecimientos, unos duros, tienen siete establecimientos. Pero yo no quiero invertir, ay, pero yo no quiero poner un equipo de marketing. Señor, se está destinado a fracasar o a vivir únicamente del voz a voz, de la recomendación, de los clientes que ya tienen. Hay muchos establecimientos que ustedes dirían, esto les funciona 100% para vender más, hay gente que no tiene. Ni la mentalidad, ni las ganas de escalar su negocio. No productos físicos, champús, tratamientos para la cara, joyería. No. Agenda llamada o agenda cita, esa es la pregunta que siempre se dedica a hacer. Porque todo el programa está diseñado para eso.

¿Cómo investigo videos que ya funcionan para adaptarlos a mi contenido y hacer que vende y no me ando por ahí copiando mi competencia? Bueno, yo tengo varios métodos para buscar, encontrar y construir videos, pero hoy vamos a hablar solamente de uno en particular. Voy al buscador de Instagram. Coloco una palabra clave de mi nicho, por ejemplo, en mi caso, negocio. y empiezo a identificar los videos más virales con más engagement, con más comentarios. Reviso que tengan algún llamado de la acción como, por ejemplo, este. en el que la gente está pidiendo un recurso así que en definitiva esto debe ser parte de un embudo de ventas y en este punto podemos hacer dos cosas primero si tiene miles de reacciones y evidentemente es un video validado pues descargo el video de esta manera y luego busco la opción de remix. Me voy hacia la derecha y lo descargo. Luego voy a Evernote para extraer el guión y le pido a mi máquina de guiones que lo adapte a mi oferta, a mi negocio. Segundo, si el contenido de este creador de este referente está bueno, pero no estoy segura de que haga parte de un embudo de ventas, entonces me voy a la biblioteca de anuncios de esta manera para identificar cuáles son los videos. que este referente ya está pautando a los que les está invirtiendo en apps y aquí va un dato entre más viejito el vídeo mucho mejor porque se quiere decir que si lo está utilizando desde hace meses o años es porque vídeo ya vende, ya funciona. Entonces, repetimos los pasos, descargamos el video para adaptarlo con estructura de venta a nuestro negocio y esto lo puede utilizar para realizar contenido orgánico o contenido para anuncios también. buscar contenido en inglés y pueden traducirlo después de extraer el guión. Y consejo, elijan referentes muy top, gente que ya tiene mucha autoridad porque ellos seguro están invirtiendo en lo que ya funcionan, no andan por ahí improvisando. Por último, si quieren usar mi máquina de guiones, comenten máquina y les envío el link para que desde ya investiguen, adapten y vendan con contenido que ya está validado. Comenten máquina y se los envío.

De verdad yo no entiendo esto. ¿Cómo es que una repostera hace para tener millones de views en casi todos sus videos? Necesitaba una respuesta, entonces analicé un montón de sus videos. Tengo un par de cositas para contarte, pero primero déjame que me siente. La clave de hoy para hacerte viral, el poder del chisme. Hace como ella. Marina es una repostera que hipnotiza a cualquiera que ve sus videos. Hay tres cosas que hace Marina que la llevan a que sus videos siempre se hagan virales. Lo primero que hace Marina es una clara promesa del final. Ella hace tortas, te muestra todo su proceso hasta el final donde te muestra cómo quedó. Lo segundo es que Marina es una experta contadora de chismes. Ella agarra una simple historia y te la cuenta en un formato de chisme que no podés dejar de verla. Tercero, su personalidad. Ella es chistosa. Una personalidad chistosa en el internet garpa muchísimo más que alguien hablándote sin ningún tipo de fluctuación en la voz. Y antes de que te vayas te voy a decir una cosa más. La cuarta clave de esto es identificación constante. La estética de sus videos es súper reconocible. Cada vez hace los mismos planos, de la misma forma. Entonces vos, que ya viste su video anterior y te gustó, volvés a ver esa imagen, te vas a quedar. Porque el hook fue el video anterior. Yo sé que hay un montón de buenas ideas por el internet y te pido que me dejes en los comentarios alguna para analizar la próxima. ¡Gracias! ¡Gracias!

Japping versus hooking. ¿Cuál es mejor y por qué? Seguramente ya han escuchado hablar del japping. Prender la cámara, empezar a hablar de manera natural, sin ningún guión complicado y sin tanta edición. Pero yo les tengo una pregunta. ¿Qué pasa cuando prendes la cámara pero no sabes qué decir? Tú puedes pensar que hablas con muchísima fluidez. Pero si tu mensaje no toca el problema, el dolor real de un cliente, jamás vas a vender nada. Por eso, antes de hacer japping, yo prefiero hacer hooking. El hooking es mi método para convertir conversaciones reales de clientes en contenido que sí vende. ¿Y cómo funciona? Sencillo. Primero, te reúnes con tu equipo para entre todos escribir las frases que más escuchan de sus clientes todos los días. Y después vas a convertir cada una de esas frases en ganchos diferentes. Ahora, cada uno de esos ganchos los vas a convertir en un video, un carusel y una secuencia de historias. De esta manera, una sola conversación puede convertirse entre 6 hasta 9 contenidos diferentes. Luego publicas e identificas cuáles de esos contenidos generaron conversaciones, prospectos calificados y ventas. Y únicamente a esos les vas a invertir pauta. A los demás no, pendejo, no pierdas plata. Miren, hoy en día hablar frente a la cámara es muy fácil. Lo verdaderamente estratégico es saber qué decir para que la audiencia piense o sienta que estamos hablando exactamente de su problema. Entonces sí, el japping te va a ayudar a perder el miedo a la cámara. Pero el hooking vende. Y para que ustedes puedan implementarlo ya mismo y empezar a ver resultados, comenta la palabra lista. Y les envío una lista de 10 preguntas que van a convertir esas conversaciones reales en 3 meses de contenido que sí vende.

Cold calls. 3 on 10. Cause you're interrupting a stranger's day and hoping for the best. It can work but it's the hardest way to build someone's trust. Cold DMs. 5 on 10. Better than any calls but only if your message doesn't sound copy pasted. Mostly they do. Referrals. 10 on 10. Somebody else has already sold them for you before you even open your mouth. Organic content. 10 on 10. You're building trust with hundreds of people at the same time without being in the same room. Paid ads. 7 on 10. Works only if your sales process is already solid. Ads bring in the people but you still have to close them. Networking events. 6 on 10. Slow burn but relationships you build there, they actually convert better than any DMs will.

I got 2,000 followers last week from one reel on my brand new six-week-old account and it wasn't by accident because there are five types of posts that get followers not just views and I'm going to show you what they are. This is episode two of Start From Scratch where I'm documenting everything it actually takes to start and monetize a brand new account from scratch. If you want to grow your following you need to post these five things. First is time-based recommendations so monthly deals, seasonal tips, trend reports, anything that changes over time. This is information people need again and again so they'll follow you for updates. Second is series content. If something feels like episode one then people will follow you because they want to see episode two, three and so on. Third aspirational content. If you are living the life that someone else wants or you're building something that someone else would love to build they'll follow you because your content gives them hope and it makes them believe that they could do this too. Fourth is educational storytelling so tips wrapped in stories. People don't want generic tips anymore they could just ask ChatGPT. They want to hear your personal stories and what you have done step by step to achieve a certain goal. Last one is the most important and it's unselfish content. In 2026 you've got to be giving away more value than you think. No gatekeeping. You might be thinking well I can't share everything because people won't buy from me or hire me but it's actually the opposite. You need to share more value than other creators so that you can be trusted. This is going to get people to follow you and it's not going to stop them from buying from you trust me. Save this post and follow because I'm documenting my entire journey of starting a brand new account from scratch. The lessons I've learned, mistakes I've made and everything that works best.

¿Cómo que me tengo que poner a hacer y que toco, toco, toco? No entiendo. La gente por mucho tiempo eligió no salir, pero en las redes sociales nos colocaron entre la espada y la pared porque ya no es una opción. Comenzó siendo importante, comenzó siendo una moda. De repente empezó a ser importante y hoy en día es una necesidad. Entonces, claro, tú estudiaste odontología y tú dices, ¿cómo así que ahorita tengo que hacer un baile en TikTok? Yo lo que quiero es hacer cariño, Marica. O sea, yo como así que tengo que ser influencer. Yo lo que quiero, yo soy médico cirujano. ¿Cómo que me tengo que poner a hacer y que toco, toco, toco? No entiendo. Claro, y eso genera rechazo porque exponernos genera en nuestro subconsciente burla. Pero yo tuve la dicha de que mi primer contacto era si me expongo me aplauden y es algo que ustedes deberían entonces colocar en su mente consciente, subconsciente y para que lo anoten y lo tatúen si les da la gana. La exposición trae facturación. Mientras más me expongo, mejor. Mientras más me expongo, mejor. Mientras más salgo, mejor. Mientras más salgo, mejor. Yo.

You should be using TikTok to grow on Instagram and Instagram to grow on TikTok and if you don't know how I'm going to give you the playbook. First and foremost, you should be using creator search insights to feed the algorithm exactly what it wants. And I already know some of you are going to be like, but Julia creator searching. sites is for TikTok's algorithm. The beauty is that TikTok is always a few steps ahead in terms of search behavior. So not only are you going to be creating content that TikTok's algorithm is essentially begging for, you will also be able to repurpose that content before anyone else catches on. But there is a specific way that I want you to use it. Go to the search bar and type in creator searching. I want you to specifically look for topics labeled trending or that have the up arrow. That's going to tell you that that topic has not reached its peak yet. I want you to create the video for TikTok first. Then repurpose it for Instagram. And your next thought might be, okay, but how? Let's play strategically to the algorithm. TikTok's algorithm favors longer form, chatty, hot. takes less polish, whereas Instagram favors content that's under one minute and 30 seconds, that's a little bit more polished and concise. Look at it like if TikTok is the podcast, Instagram is the. promo clip. But everyone's is going to be so different. So if you need help, let me know. The other thing that you want to do is make your presence on both platforms very much known. The most obvious is to add to your bio next less obvious thing to do is to use your comments and your captions to bridge people over to the other platform the last thing that you want to do is utilize your stories and post things like these. The goal here is to create a loop between your platforms so that they are fully optimized for growth.

complete social media marketing roadmap for businesses under 60 seconds month one social media basics instagram marketing content strategy customer research content ideas hook and script writing video shooting video editing posting and content calendar competitor research month two I would learn reels carousel stories Instagram SEO analytics personal branding influencer marketing important website basics landing pages conversion funnel content funnel what's up marketing month three it's important performance marketing meta ads Google ads ad creatives testing campaign scaling campaign retargeting campaign Google Analytics meta pixel Microsoft clarity finally AI tools and automations I created a complete in-depth YouTube video on this topic in case if you want the complete roadmap plus video link combined comment SMM I will send the link that simple follow for B2C marketing education

Con esta estructura, vas a subir tus historias de Instagram para empezar a vender. Ya no tienes que improvisar más, solamente necesitas una idea clara y una secuencia que te voy a explicar ahora mismo. Lo primero es la idea y es más fácil de... porque vas a hacer una lista de las preguntas que siempre te hacen, las dudas repetidas de tus clientes, comentarios frecuentes o situaciones reales que le han pasado a tus clientes. No tengas lista la idea, vamos a estructurarla utilizando un método de venta llamado Aida. La primera historia es para llamar la atención, es decir, el fútbol. Aquí no vas a explicar nada todavía, solamente quieres que la persona se quede mirando. Por ejemplo, puede utilizar una frase como entendí algo muy importante o no vas a creer lo que me preguntaron hoy la segunda historia es para generar interés aquí vas a hablar del tema dando contexto para que se entienda de lo que estás hablando y también para que se quede viendo la siguiente historia. Luego viene la historia del deseo. Aquí puedes poner testimonios, casos de éxito, capturas de pantalla que te hayan enviado a tus clientes o mostrar lo bien que funciona tu producto. persona diga ok esta persona sabe lo que está vendiendo y por último la historia de acción aquí le vas a decir exactamente a tu audiencia que debe hacer ya sea ir en un enlace con tu web a tu whatsapp o simplemente dejar una palabra para enviarle tu oferta. Y así es como se ve una secuencia de historias que atrae a clientes interesados en general. Y si tú quieres aprender a hacerlo de forma simple, únete a mi taller. donde en menos de dos horas te enseño la estructura que yo utilizo para generar más alcance y ventas con mis historias. Comenta historia y te mando los detalles.

If your content is not performing, this is probably what you need to fix. If people are not watching more than 5 seconds of your video, then your hooks are the problem. You need better openings that grab attention instantly. If your e-commerce brand is getting views but no sales, then your CTA is probably weak. Your content should clearly guide people towards checking out your products or website. And if people still do not trust your brand, then you need better social proof. Things like customer reviews, UGC testimonials, and real product experiences help people feel more confident buying from you. Most content problems can usually be tracked to one of these three things.

If you're thinking about starting a substack soon so that you can start bringing clients into your portfolio career or into different offers that you've structured, first and foremost, comment substack because I will send you my recent webinar breaking down exactly how to do this. But the number one thing that I need you to take away is that repetition builds reputation. So many people when they're starting their substack go, okay, I need to write about 10 different topics. I have to have 10 different content pillars. And I want to caution you there because I need you to get known for solving one problem for one type of person first. So rather than just writing one substack piece saying, hey, this is what I do. And then moving on to a totally different topic for your next post, I need you to probably write 10 posts between intro posts, methodology posts, audience builder posts. Again, I go over all of that in the webinar, just comment substack and I will send it to you. You need to get repetitive. And if you feel bored by your writing, you're doing it right. I have published so many pieces on career pivots. I have published so many pieces on trimester zero and building portfolio careers before motherhood because those are the offers that I have within pivot school. I talk about them over and over and over and over again. It's intentional. And yes, sometimes I feel like I'm a broken record player. But what I have to remember is that every piece of content that I publish does not get shown to the same audience over time. So you are the only person seeing 100% of what goes out there. You need to be able to communicate your message, your mission, what you do, how you help people, what that transformation is constantly. And you have to stay consistent with it. Because if you post and ghost and then you step away from that substack for half a year and go, why is no one coming to me? It's because you haven't been repetitive enough.

Instagram carousels are your editorial style micro vlogs and they deserve a top spot in your content strategy once a week. There is a formula to the pretty photodumps that you see that are dominating the algorithm and it is easier than you think. Take out whatever you use to create content. If you are using the Workhorse app, click into the post that you are planning. Set it as a carousel post and click Plan Slides. You will see that each slide is labeled with the carousel formula that I recommend, which is to start off your carousel with a text-based title hook, a strong keyword-rich title that says exactly what this post is about. And just for other examples, the next slide is your value drop. You want to get straight to the value because Instagram will often show. this slide as the first slide to your followers so we want to make sure it's strong enough to actually get people to stop their scroll. The next slide would be your takeaway or tip slide. This is where you give your audience the tip, lesson, recommendation, opinion, or piece of information that they actually came for. You can add a few more takeaway or tip slides, but the last slide of your carousel is always an engagement hook. You want to end with an invitation, ask a question, tell people what to do next, give them direction that makes people want to save this post. or end with a hyper relevant quote that makes people want to share. This is your carousel format. And since carousels are my favorite format to consume, let me know if I have permission to- stock yours so that I can give you my feedback.

look at this video if you don't have money to run ads or you don't have money to pay influencers these are five places you can get customers for free number five is the most effective place number one is gg a lot of business owners are sleeping on gg yes if you're a business owner do you know that you can actually make sales on gg for free without paying for anything yes you'll have to pay for pro if you want to go pro but you can also make sales and if you want me to do a video teaching you how to make sales for free on gg just drop a comment below number two is google my business you can literally set up your google my business and you have customers calling you left and right a lot of people are actually making business via google my business and i heard that people are sleeping on google my business you better hurry now and go and set up your google my business and i'm going to do a video very soon on how to set up your business on google my business yes i'm going to do a video very soon on that so if you want to watch that if you want to know how to do that kindly follow me follow me now because you might not see me again on your for you page then number three is tick tock yes this app that you're watching me on do you know that people are actually catching us from tick tock every single day and all they just need to do is post good content that goes viral and they'll have tons of customers patronizing them yes so if you're sleeping on tick it's better for you to start waking up now because people are actually making millions of tick tock and you can be one of those people number four is naira land as cliche as it may seem people are actually making sales off naira land just need to go there drop a comment or whatever look for people that wants to um get what they are selling drop a comment drop their number and they'll get people calling them telling them that oh they saw their um post on naira land forum they would like to get this they would like to get that this is actually a means of you getting customers for free yes you don't even have to pay a dime number five this is this is where people are making millions when i say people are making millions of this place and i'm not even joking is facebook markets please yes people are not saying these secrets they're not telling you the secret at all but people are making millions of facebook markets i'm talking about thousands so i'm talking about millions people are getting customers of facebook market space apart from ads i think the best thing facebook has done for business owners is that market place and all you just need to do is just put your products put your number put a description and you have people calling you or sending you a dm on facebook telling you that they want to buy what you you

This is exactly what I would do if I wanted 10,000 new followers on Instagram this month. If you haven't seen me on your few page before I basically work with some of the biggest brands in the world to help them go viral and we guarantee viral growth. This is what we're telling them to do at the minute on Instagram. So many people are overlooking trial rules, it makes me feel sick. I would be posting at least five trial rails will be the same exact format. really short-form videos like four to seven seconds with a hook that links to the caption, with a long caption that people are going to read and it's going to make the short video loop in the background to generate more. use. Don't reinvent the wheel here like use content you've already put out before that's worked well just take the hook and you can use chat gbt or google gemini to transcribe the video. and use that as the caption. Then I would be posting like three to five times on your main Instagram feed, a mixture of carousels and reels. Carousels are great for nurturing your existing followers. Reels are great. for reaching new followers. I would personally be using native Instagram fonts rather than overcomplicating it and doing everything super creative and graphically. I think less is more on social media. at the minute no hashtags long captions Words on the screen, key search terms, getting your account known for one thing. People are skipping over this and it's making me so annoyed. Your account on Instagram and TikTok gets... categorized so stick to one thing and post about it. Be consistent with your filming setup with your editing style. You don't need to concern yourself with all these hacks and tricks about or engage with this for 15 minutes and do this and do that like just stick to creating that quality content alongside trial reels. and being known for that one thing so you can get categorised. I would be doing a mixture of carousel storytelling, talking head videos like this that are a little bit shorter and snappier on Instagram. and there's like four to seven second B roll clips. And think when you're posting. Would someone save this post for later or would someone reshare it to their grid or like share it with a friend? If not, it's not a valuable enough post. If that still feels over complicated, I'm booking a once one with me in the link in my bio. You can check out this playlist down below. I've done so many more videos like this, but going more into depth.

Vem que eu vou te mostrar como deixar sua loja muito famosa no seu bairro. No Google digita Meta Business Suite. Que aí você pode ir nesse primeiro link. Você vai em Criar, Tráfego, Campanha Manual. Você vai digitar o nome da campanha. Aí você avança. Coloca Instagram, Facebook. Coloca o seu orçamento. Aí você vai colocar a localização. Presta muito bem atenção na localização que você vai colocar. Aqui um pulo do gato. Que é você selecionar onde você quer. E selecionar também quem você não quer. Então é você trabalhar com a exclusão de um público. Por exemplo, tem um local que você não quer atingir. Porque você acredita que não é seu público-alvo ali do que você está vendendo. Então você coloca ele como exclusão de um público. Aqui eu estava ofertando um produto de alto ticket. Então eu estava excluindo uma localização em que tem pessoas de baixa renda. Que provavelmente não vão comprar o meu produto. Agora você avança. Vai ali em Criar anúncio. Usar post resistente. Você seleciona um post do seu Instagram. Que você quer subir o anúncio. Ali você pode adicionar um botão do WhatsApp ou não. E você vai publicar. Depois a conta vai para análise. E depois ela fica assim. Ativa. Quando ela estiver ativa. Quer dizer que a campanha já está rodando. Se isso te ajudou, clica aqui em seguir.

Hey, so why is our last post not selling anything? Oh, because it's top of mind marketing. Not everything has to be a sales pitch. Right, but how are people supposed to know that we're selling stuff if we're not like telling them all the time? Because I like tell people things all the time. Yep, I know you do. So then what does this post do? It's meant to just like remind people that we exist so that when they are ready to buy, they think of us first. Okay, so it's like telling people things quietly. Sure, talking quietly. Okay, okay, I get it. Let's make sure to add limited time offer though to the caption, okay? Um, absolutely not.

This is an updated step-by-step guide on what is working on Instagram as of July 2026 because it is crazy out there and we are overcomplicating the things. Okay, so the first thing that's kind of using on Instagram is there's loads of different algorithms. There's the stories algorithm, the trial reels algorithm, the reels algorithm, the main algorithm. I've done separate videos on how all of these work before, but today we're mainly you're just gonna be focusing on the main Instagram algorithm as a whole. So the way the algorithm works on there is your content goes up to 10% of your most engaged followers. So your family, your friends, your clients, your clients. customers based on how they react, it pushes it out to the other 90%. So we have to think about how can we re-engage this 10% when our engagement is low? a reintroduction post, an announcement of some sort, like really think about what is going to get them to comment on this post. In terms of what content works on Instagram at the minute, carousels and that should be all that you're focusing on, a perfect mixture of the two. Carousels often nurturing your audience, reels often growing your audience. Things that we've personally seen work super well is in Instagram native fonts over branded fonts. Word by word captions like this whenever you're posting reels. And in terms of the content you post, Instagram likes short snappy videos like I would. I would say between four and seven seconds long with trending audio in the background, our cells need to be super value driven. In terms of how many times a week you should be posting, I would say three to five. times a week, you actually don't need to go crazy on that. I have done a video on trial reels before, but I would also be prioritizing a couple of trial reels each week as well just for more growth. does matter on Instagram so I'd be thinking about when is your audience online. Typically I wouldn't overthink this too much just usually like between 6pm and 9pm when people are back from work. Content on there is usually a little bit more elevated. So cooler graphics going on, cool edits, like little mini mics going on, not as authentic and stripped back. TikTok is. You absolutely can post longer chatter videos on Instagram. I just say try and make them as interesting as you possibly can. For bigger accounts, they can really post whatever they want. but I'd say if you're on your mission to growing I'd be focusing on shorter videos with that audio. So that is basically an updated look at what is working on Instagram. If you want to see more content like this up today, simplified social media advice, give me a follow.

Ustedes ya habían visto este video tienen que verlo. Está increíble. A las personas no les importa lo que vendes. Les importa el resultado que tus productos o servicios les da. Por ejemplo, preferirías comprar esto, o esto, esto, o esto. Comprarías esto, o esto. Las personas no solo compran productos, compran el estilo de vida que esos productos representan. Para lograr eso, necesitas posicionar tu producto o servicio de forma que vendas el resultado a tu audiencia ideal. Una audiencia que conecte con la historia de tu marca se identifique con una... personalidad única y luego asocia esa emoción con lo que ofreces. Eso es lo que construye tu marca. Cuando tu marca cuenta una historia poderosa y genera una emoción real, los clientes no solo compran, también conectan.